Contents & Chapter Descriptions

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Q&A About the Los Angeles Flower Market

Acknowledgments

Project Partners

Index to Sidebars

Index to Profiles

Letter from AFE Board of Directors

Contents

Introduction

1. Discovering Southern California – the 1800s

2. Planting the Seeds of California – 1900 to 1920

3. Growing the American Florists’ Exchange – 1920 to 1939

4. The Golden Years – 1940 to 1959

5. The Years of Transition – 1960 to 1979

6. The New World of Flowers – 1980 to 1999

7. Changing Neighborhoods – 2000 to 2007

8. Today’s Los Angeles Flower Market

Profiles in Progress – Stories of the families and companies

Florists & Designers – Those who work the magic of flowers

Indices:

Index to Photos
Main Index
 

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