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The Sending Flowers to America book published by the Los Angeles Flower Market

Sending Flowers to America - 160 Years of Los Angeles History and Legacy of So Cal Flower Growers to America

"A gorgeous cultural history, highly recommended  ..." -
California Bookwatch & Midwest Book Review

"Beautifully put together..." -
Reference & Research Book News

More readers' comments

PRICE REDUCED TO $50 (incl. tax)
Buy Now with Secure Credit Card Ordering

Order your copy today for $64.95!
 

350 photos; 66 profiles of floral industry pioneers; regional/national history & trends; intriguing sidebars & anecdotes


Los Angeles Area
Slide Show Presentations -

Coming Up:
Downey, Montebello, San Marino
Redondo Beach & Descanso Gardens

 

Eric Hoffer
Book Award Finalist

Sending Flowers to America received Honorable Mention in the Art category in the 2009 Eric Hoffer Book Awards

Local History, National Legacy - the first pictorial history of the Los Angeles Flower Market and Southern California flower farmers, sellers and designers - most of them European immigrants - who supplied fresh flowers year-'round for America's weddings and special events for more than 70 years, in pre-import days. This treasured history of the Los Angeles region is America's story, the American dream.

Sending Flowers to America easily blends the unique contributions of the mostly European immigrant flower farmers, shippers, wholesalers, florists and those who built the floral industry of Los Angeles, Southern California and America with trends and ever-changing events and turning points of the region and the nation.

This unique book empowers us with the American dream as played out by immigrants in Southern California over the last century. More than 350 photos partner with the stories of flower growers, florists, wholesalers, shippers and others who supplied flowers to customers all over the US, before the arrival of floral imports. Hardbound with dust jacket, its 288 full color pages are "a heart-warming tribute to all who played a role in the birth of the American Floral Industry," says Ann Quinn, executive director of the California State Floral Association. Proudly published by the American Florists' Exchange - Los Angeles Flower Market and available November 2008. Learn more about this important historical reference for the floral industry and California.

See "The Making of the Book" story published in Nov/Dec 2008 issue of The Bloomin' News -
includes excerpts, photos and an interview with the authors. Download PDF.

Need a speaker for your Southern California group?
Let us share the stories behind the pictures; the making of the book:
Contact the Editor


Sincere Thanks to Our Partners Who
Supported this Project Financially:

California State Floral Association | Mellano & Company | The Bert N. Johnson Family  |  Hollandia Produce  |  Mario & Doris Ann Del Fante  |  Ghigo Greens (Inez Ayala) Paul Ecke Ranch  |  John Noonan  |  Lizbeth Ecke  |  California Association of Flower Growers & Shippers  |  Ray Winter  |  Albin Hagstrom & Son, Inc.  |  Sylvia Foltz & Groen Rose Company Barbara Winter  |  Duane and Maria Rodriguez-Winter


Special Thanks to All Who Shared Their
Time, Stories, Photos and Memorabilia:

You made this one of the most important regional histories to be produced
in many years and we are delighted you shared your stories with us!

Order your copy today for $64.95!
Secure Credit Card Ordering


Members of the Press - Be sure to check our Media section

Need a Speaker for Your Group?
Our principal author Peggi Ridgway presents
a fascinating slide show of highlights from the book.
Click here for more details.

Visit our Blog
http://socalflower.blogspot.com

Come back soon and get the updates at www.FlowerMarketHistory.com

 

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