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Sending Flowers to America - 160 Years of
Los Angeles History and Legacy of So Cal Flower Growers to
America
"A gorgeous cultural
history, highly recommended ..." -
California Bookwatch & Midwest Book Review
"Beautifully put
together..." -
Reference & Research Book News
More readers' comments
PRICE REDUCED TO $50 (incl. tax)
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350 photos; 66 profiles of floral industry pioneers; regional/national
history & trends; intriguing sidebars & anecdotes |
Local History, National Legacy - the first pictorial history of
the Los Angeles Flower Market and
Southern California flower farmers, sellers and designers - most of them
European immigrants - who supplied fresh flowers
year-'round for America's weddings and special events for more than 70
years, in pre-import days. This treasured history of the Los Angeles
region is America's story, the American dream.
Sending Flowers to America easily
blends the unique contributions of the mostly European immigrant flower farmers, shippers,
wholesalers, florists and those who built the floral industry of Los
Angeles, Southern California and America with trends and ever-changing events
and turning points of the region and the nation.
This unique book empowers us with the American dream as
played out by immigrants in Southern California over the last
century. More than 350 photos partner with the stories of flower
growers, florists, wholesalers, shippers and others who supplied flowers
to customers all over the US, before the arrival of floral imports.
Hardbound with dust jacket, its 288 full color pages are "a
heart-warming tribute to all who played a role in the birth of the
American Floral Industry," says Ann Quinn, executive director of the
California State Floral Association. Proudly published by the American
Florists' Exchange - Los Angeles Flower Market and available November
2008. Learn more about this
important historical reference for the floral industry and California.
See "The Making of the Book" story published in
Nov/Dec 2008 issue of The Bloomin' News -
includes excerpts, photos and an interview with the authors.
Download PDF.
Need a speaker for your Southern California group?
Let us share the stories behind the pictures; the making of the book:
Contact the Editor
Sincere Thanks to Our
Partners Who
Supported this Project Financially:
California State Floral Association |
Mellano & Company | The Bert N. Johnson Family |
Hollandia
Produce | Mario & Doris Ann Del Fante |
Ghigo Greens (Inez Ayala) | Paul Ecke Ranch |
John Noonan | Lizbeth Ecke | California
Association of Flower Growers & Shippers | Ray Winter
| Albin Hagstrom & Son, Inc. | Sylvia Foltz & Groen
Rose Company | Barbara Winter | Duane and Maria
Rodriguez-Winter
Special Thanks to All Who
Shared Their
Time, Stories, Photos and Memorabilia:
You made this one of the most important regional
histories to be produced
in many years and we are delighted you shared
your stories with us!
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Members of the Press - Be
sure to check our Media section
Need a Speaker for
Your Group?
Our principal author Peggi Ridgway presents
a fascinating slide show of highlights from the book.
Click here for more details.
Visit our Blog
http://socalflower.blogspot.com
Come back soon and get the updates at
www.FlowerMarketHistory.com
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